What it is
Gaia Packaging needed a website that matched the quality of its sustainable packaging work. The old site made the company feel smaller and less capable than it really was, so the project became a rebrand, a product catalogue, and a proper content system at the same time.
The brief was not just "make it look nicer". Gaia needed a site that could explain a technical product range, help buyers compare options, and give the internal team a better way to keep product information current.
What changed
The new site gives every product a proper home. Product pages have clearer photography, practical use cases, technical details, sustainability notes, related resources, and sharper routes to contact. The brand direction became cleaner and more confident without turning Gaia into another generic green company with leaf icons everywhere.
The most important design decision was to treat the website like a sales tool, not a brochure. A packaging buyer usually arrives with a problem already in mind. The site needs to help them understand whether Gaia has the right material, format, and compliance profile quickly enough to start a conversation.
Technical build
Stack
The site is built with Next.js, TypeScript, Tailwind, Payload CMS, Resend, Vercel, and Cloudflare. Next.js handles the frontend and routing, Payload gives the team a structured CMS, and Resend powers contact and follow-up email flows. The stack is not exotic, which is the point. It is reliable, editable, and easy to keep moving.
CMS model
Payload is where the project becomes more than a static site. Products, case studies, resources, certifications, and page content all live as structured collections. Product records can relate to documents, applications, categories, and case studies, so a single update can flow through several parts of the site instead of being copied by hand.
The contact system is routed around intent. A technical inquiry should not land in the same place as a broad sales question, and a sustainability request should be able to trigger relevant resources. That routing makes the site more useful for visitors and less messy for the team responding to them.
Result
The redesign made the business easier to understand and easier to sell. Visitors can find the right packaging faster, and the sales team has fresher product information, stronger case studies, and cleaner follow-up flows. The site now feels like part of the business operation rather than a separate marketing artifact.